(In English)
The Cru. is an A0 size experimental magazine in which the reader receives it folded into its minimum A4 size within a booklet. Cru. it is also a transmissive experience with the interaction of QR codes scattered throughout it, where the reader can access mini documentaries, photo essays and other unique content.
In our project we seek to give visibility to the peripheral that does not dialogue with the common. We then decided to work on the disruption and deconstruction of certain conventions. According to Derrida (1972), deconstruction can be understood as the attempt to reorganize. Sometimes deconstruction is essential to build something new. Using elements of pop art, which revealed the powerful influence that consumption and media has on people's lives. In addition to its visual aspect, the concept of using television iconography, photographs, cinema and advertising are essential to begin the construction of our work.
The Cru. Magazine project have in its scope the study of formats, readability, layout and ergonomics through a new form of content delivery in magazine editorials. We use a single sheet of paper where information is available. The folding was done following the golden ratio of this same single sheet, so that the reader can read the respective materials in a minimum size of A3, allowing a comfortable handling of it.
